We read every page on their sites and yours, then tell you what's missing and why each page matters to you.
7 days free. No card required.
Pages your competitors have and you don't. The ones most relevant to you come first.
Sample data: the sites and numbers are made up.
Most teams do this in spreadsheets and browser tabs, then have to start again when competitors publish more.
By handExport keywords, or crawl each competitor yourself.
With OutpublishedEvery page on each competitor's site is read for you.
By handSearch your own site for each one.
With OutpublishedEach page is compared with yours and given a verdict.
By handGo through the list row by row.
With OutpublishedStories, news and job ads are left out. The rest is marked against what you sell.
By handOpen tabs to see who searches it and what their page covers.
With OutpublishedWhy it's a gap, who searches it and what it brings are on every gap.
By handSort by volume and difficulty, then debate it.
With OutpublishedWe recommend 10 to pick first, each with its reasons.
By handRead the top results and write an outline.
With OutpublishedThe brief is ready, with a count on every section.
By handDo it all again next quarter.
With OutpublishedCompetitors are checked daily, and new pages arrive with a verdict.
You still decide what gets written. You just don't have to do the research first.
Your pages and theirs are sorted into one topic list. You can see where they've gone deep and you haven't, then open a topic to see its pages.
Gaps by topic
Gaps by page type
Volume and difficulty sit next to what no number tells you, written for your business.
The same page on a keyword list
| Keyword | Volume | KD |
|---|---|---|
| payroll software for restaurants | 1,900 | 24 |
That's where a keyword list stops.
When three competitors each have a page for the same search, you see one gap with all three pages inside it. Different places, brands and products are never merged, and their own brand pages are left out.
Payroll software for restaurants
3 of 3 competitors, about 1,610 words
Sections they share
An easy keyword is no use if you don't sell it. Each gap is marked against what you offer, so you can skip the ones that aren't for you.
10 gaps out of 412, chosen for how relevant they are to what you sell, how many competitors built them and what they can bring.
Group the list to see it as one job, like every page you're missing for a state you serve. "I have this" and "Not relevant" stick.
A page a competitor has, for something people search, that your site doesn't answer or answers less well. Stories, news, job ads and team pages aren't gaps.
We read your site and write down what you offer, who it's for and where you operate. You can correct it, and it decides what counts as a fit.
Yes, next to each gap, for the country you choose for each site.
Add your site and three competitors. Your first gaps come in within minutes.