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Plan next quarter's content from what your rivals already proved.

See the pages your competitors have that you don't, hear the day they launch something new, and bring a ranked list to your next planning meeting.

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7 days free. No card required.

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The 10 gaps we'd work on first, out of your 412.

Best mixLanding pagesArticlesImprove your pagesOnly what fits
1
Payroll software for restaurants
2 of your 3 competitors built this. Tip and shift payroll is in what you offer.
Write newLanding page✓ Fits you
Create briefAdd to plan
2
Payroll for nonprofits
You have a page on this already. Theirs add grant tracking and fund accounting.
Improve yoursLanding pageEdit 1 page✓ Fits you
Create briefAdd to plan
3
Payroll by US state
All 3 competitors built this set. You operate in 22 of the 38 states they cover.
Write newPage set22 new pages~ Partly fits
Create briefAdd to plan

Sample data: the sites and numbers are made up.

Less checking, better planning.

Stop checking their sites by hand

Every competitor, checked every day. You read one email on Monday.

payloom.com launched a restaurants pageWrite new
crewpay.com added 38 state pagesWrite new
wageline.io compared itself with PayloomWrite new

A roadmap you can defend

"All three competitors have this page and we don't" ends most planning debates.

Payroll software for restaurants

3 of 3 competitors have this page
Tip reportingOvertime and split shiftsPOS integrations

Briefs without the research

Hand writers the sections, length and links, not a list of competitor addresses.

Tip reporting7 of 9
Overtime and split shifts6 of 9
POS integrations5 of 9

Stop briefing pages you already have

Every page you have shows what it covers and where it falls short.

Time and attendanceCovers 6 of theirs
Payroll for nonprofitsFalls short
Multi-location payrollOnly you

Twenty minutes on Monday.

That's the whole routine. The rest of the week goes on writing.

  1. Read the emailWhat they published, what you published, and new gaps.
  2. Sort the new pagesAdd to plan, mark "I have this", or mark not relevant.
  3. Brief the top twoOne click each, then send them to your writers.

Starter: 1 site, 5 competitors.

$39 a month. 7 days free, no card needed.

Start free trialSee pricing

7 days free. No card required.