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Writing about Outpublished?Here's what you need.

The logo, colours, fonts, a company description and product screens, in one download.

.zip, 3.6 MB

The logo.

Keep space around it equal to the side of the orange square. Please don't recolour, stretch or redraw it.

About Outpublished.

One line

Outpublished shows content and SEO teams every page their competitors have that they don't, and tells them the day a competitor publishes the next one.

About 50 words

Outpublished tracks competitors' websites for content and SEO teams. It compares every page they have with your site and lists what you're missing or could improve. From then on, it tells you the day a competitor publishes, updates or removes a page, and what that means for your site.

Colours and fonts.

White, grey panels, black and one orange. Text on orange is black, never white.

Colours

Ink #1B1D22
Orange #E8693F
White #FFFFFF
Panel #F5F4F1

Fonts

DM Sans for headings
Geist for body text
Geist Mono for web addresses
All three are free on Google Fonts.

The product.

Keep the line below next to any screen you show.

Overview: what's new, what to do first and where the gaps are
What's new: pages competitors launched, with what each one means for your site
Content gaps: pages competitors have and you don't
One gap opened, with why it's a gap and what to do
Recommended: the 10 gaps to work on first
Writer brief: what to write and the page outline
Your site: your pages against theirs

Sample data: the sites and numbers are made up.

Need something else?

Write to [email protected] and we'll send it over.

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